Chiquandra C. Cross

Return on Your Investment


As an entrepreneur I learned early in the game that it was necessary to spend money to make money.  I purchased books and participated in workshops, seminars and teleclasses.  I joined mastermind groups and several networking organizations and even started a mastermind group, all in an effort to perfect my craft and grow my business.  At the time I didn’t know anything about getting a return on my investment (ROI), I just wanted to make sure I knew as much as possible so that my business would be successful.

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At the beginning I looked for low or no cost opportunities to get my business off the ground and I quickly learned that no or low cost wasn’t enough.  I needed to go deeper.  I wanted to go deeper.  I wanted to be successful and in order to that I needed to open my wallet and bet on myself.  If I wanted to be successful I needed the maximum return on my investment in my number one commodity…myself.

Bootstrapping my business wasn’t ideal at the time, but I wouldn’t trade the experience for anything.

I learned a lot about myself and about the dedication it required to be in business.  Hanging a shingle, setting up a website and having a box of 1000 cards did not make me a business owner.  Getting out there and meeting people and prospecting clients did.

As my business grew and as I developed, I continued to invest in myself and business opportunities continued to present themselves.

If you want someone to invest in you you have to give them something to invest in.  Have you ever wondered why so many positions require degrees?  It’s not because a degree is necessary to do the function of the position; it’s because companies want to invest in people who have already invested in themselves.  It takes time, money, commitment and resilience to complete a degree.

When we take the time to invest in personal and professional development it tills the ground for others to come along and to the same.  Remember we can’t expect others to do what we won’t do ourselves.



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